Friday, July 5, 2013

Playboy Marfa art installation ordered removed after classification as advertising

The Playboy bunny is among the most iconic logos in pop culture history. All that being said, it doesn't mean that residents of Marfa, Texas, want to see a 40-foot version of it in their backyard, and the Texas Department of Transportation agreed on Thursday, ordering it removed.

To be perfectly clear, the logo, which sits on the side of U.S. Highway 90 near Marfa, Texas, is billed as an art installation. It also features a blacked-out version of a classic 1972 Dodge Charger perched on a tilted concrete platform. However, many residents see it more concretely (no pun intended) as an advertisement.

Veronica Beyer, TxDOT's director of media relations in Austin said:
The agency has ordered the property owner to remove this sign because the owner does not have a Texas License for Outdoor Advertising and a specific permit application for the sign was not submitted. Furthermore, the location at which the sign has been placed does not qualify for a permit.
PR Consulting, a firm which represents Playboy, issued the following statement:
We do not believe that the art installation by Richard Phillips violates any laws, rules or regulations. Our legal counsel is currently looking into this matter and we hope to resolve this issue satisfactorily and as quickly as possible.
The project involved New York contemporary artist Richard Phillips and Neville Wakefield, who is Playboy's creative director of special projects.

Playboy has 45 days to remove the installation, whether it is art or simply an ad.

No comments: