Thursday, June 27, 2013

Target, diabetes drug make sever ties with Paula Deen

Paula Deen got the axe from two other companies on Thursday. The troubled celebrity chef has been losing endorsements left and right since revelations of her prior use of the n-word emerged.

One, of course, was hardly surprising. Target said that:
We have made a decision to phase out the Paula Deen merchandise in our stores as well as on Target.com. Once the merchandise is sold out, we will not be replenishing inventory
If it sounds familiar, it is. It is nearly the same statement that Walmart gave when it bumped Deen earlier this week.

That was the reason that a Target firing seemed inevitable. With its huge rival dumping Deen, it was hard to imaging Target standing by her.

In January of 2012, Deen revealed that she had type 2 diabetes. That disease is where this latest endorsement to jettison her came from. Also on Thursday, diabetes drug maker Novo Nordisk ditched Deen. However, there were two important words in the company's statement: for now.

Novo Nordisk's full statement was:
Novo Nordisk and Paula Deen have mutually agreed to suspend our patient education activities for now, while she takes time to focus her attention where it is needed.

Novo Nordisk would like to acknowledge Paula's involvement in our Diabetes in a New Light™ campaign, where she has helped make many people aware of type 2 diabetes and the lifestyle changes needed to control this serious disease.
It's unclear if the company is just sugar-coating it (pun intended) -- or really means it.

In the campaign, Deen had sung the virtues of Novo Nordisk's diabetes drug Victoza, which she takes.

While many big companies have chosen to ditch Deen, on Wednesday, her reps were passing around letters from nine smaller companies that vow to stick by her.

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