The formula is simple -- first, you hire a sexy woman -- in this case, Heidi Klum -- dress her in something sexy, then have her eat one of your biggest burgers seductively.
Carl's and Hardee's have used the formula successfully previously, with Kate Upton and Nina Agdal appearing in ads in order to sell various burgers and sandwiches.
In the behind-the-scenes video embedded below, Klum, 39, says:
Have you ever been seduced by a burger before? After this commercial, you just might.Why would Klum do the ad -- aside from the obvious reason, money? The supermodel said that she was glad to do the sexy fast food ad because Carl’s Jr. uses a lot of humor in their commercial.
As we've seen in prior such sexy burger ads, when the beautiful woman (Heidi Klum) bites into the sandwich, there is that awesome Carl's Jr. crunch sound effect. It's a hilarious scene, and the part of the ad that Klum liked the best.
Fans of classic films can see that the ad isn't just about fast food -- it's based on the famous scene in "The Graduate" when Dustin Hoffman is seduced by Anne Bancroft's Mrs. Robinson.