The new television commercial will air on ESPN and the Golf Channel on Wednesday night and Thursday. The black-and-white ad is more about Tiger's affairs then his return to golf (or about Nike shoes), as they feature Earl Woods' voice asking Tiger about responsibility, as Tiger stands looking somber.
"I want to find out what your thinking was; I want to find out what your feelings are. Did you learn anything?"Watch the ad below. What do you readers think? Was this simply spin doctoring?
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Public relation will save his day :(
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An ingenious approach to "rehabilitating" Tiger's image.
One of the real secrets of successful advertising is saying — or in some way addressing — what the targeted consumer is thinking.
Love it or hate it, this particular commercial "gets" it.
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So Tiger is not on the whores of his dead father to make buck. Like his father repeatedly betrayed his wife, I guess you could say chickens come home to roost.
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The commercial is set to air as Woods is making his much-anticipated return to the Masters, more than four months after a car accident triggered a series of revelations about his infidelities...
Very interesting video..I think it will be very beneficial for Nike and for Woods as well.
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Nike and Woods appear to be trying to profit from a scandal that has hurt many people, especially his wife and children. And to use a recording of a dead man out of context ..
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It really nice that Tiger Woods commercial as advertisers begin returning.Surely they will do best together.
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I think that you are out to make a dime!!! No matter what the man does its not going to be right. Whatever controversial angle you can find, and be the first at doing so, makes it alright with the people like you and the rest of the media. I wish I could see whats in your closet
Take advantage of the propitious aspects surrounding you. Strike while the iron is hot.
All the positive marketing of Mr Woods will never change what he is. He is too young to have an epiphany; he is ashamed because of the media scrutiny, not by his actions. He might be sex crazed, lonely or just a wild soul. I personally see only one morally questionable action that he has done--break a vow.
Tiger Woods is the best player of golf and he is so famous betweens his fans.Advertisers come back to Tiger Woods after rejoining...
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He is too young to have an epiphany; he is ashamed because of the media scrutiny, not by his actions.
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I think the black-and-white ad is more about Tiger's affairs then his return to golf as they feature Earl Woods' voice asking Tiger about responsibility, as Tiger stands looking somber.
Tiger is not on the whores of his dead father to make buck. Like his father repeatedly betrayed his wife, I guess you could say chickens come home to roost.
Greed always hopes against hope. Nike should wait awhile before electing to go down with the ship
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Nike to air new Tiger Woods commercial - well I think it will be very beneficial for both Nike and for Woods, and the video is also interesting.
I want to ask him one morally question that he has done--break a vow.He is too young to have an epiphany; he is ashamed because of the media scrutiny, not by his actions. He might be sex crazed, lonely or just a wild soul.
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Greed always hopes against hope. Nike should wait awhile before electing to go down with the ship.
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