Monday, February 1, 2010

Austrian Army "Pick-Up" Ad Withdrawn After Sexism Complaints

An advertisement aimed at kick-starting declining Austrian Army recruitment has been shelved after complaints of sexism. The ad showed young women chasing a tank for a "joy-ride." In order to do so, they passed up a macho-looking Audi driver.

While the Army was all for the ad, saying "Our clip is so dorky it's brilliant," Judith Goetz, in charge of feminist issues at the Austrian Students' Union, said: "It is totally archaic to show such an obviously sexist video when women are part of the Austrian military."

A "loose translation" from the YouTube video follows:

Audi Driver: hey Girls, wanna go for a spin in my fast ride?
Girls: ehh not sure, there's not even enough space for all of us
Soldier: wazzup girls, in the mood for a joyride?
Girls: *yaaaaay*
Soldier: join the army if you wanna drive a tank
Soldier2: jump in, starting engine
Audi Driver: hey, what about the spin?
Girl: forget it, I want to drive something big
Narrator: the Austrian Armed Forces offer unique opportunities for young people who are at least 18, everything else is just everday life


24 comments:

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memory stick said...

Advertisement young women, perhaps chasing the tank joy-ride. "To be able to do so, went the macho looking Audi drivers.

Mykalai Kontilai said...

The ad showed young women chasing a tank for a "joy-ride." - it sounds funny to me,how can she do that.

Nightly Business Report said...

hey your blog is so informative,here you provide information abo ut Austrian Army and sexism.Thanks to share information with us.

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sell mobile phones said...

joy ride on tank....dude,is it a kind of fun????I think she is crazy.

BathroomWholesale.com said...

That's an interesting post..but strange as well as the women did all these things just b'coz for "joy ride"

Homesure Services said...

Girls are made to do this fun but I think it disturb soldiers concentration....

Nightly Business Report said...

this will deviate soldiers from there actual task for what they are so it should be taken care of

Jon Cassat said...

interesting post..but its really strange An advert that seemingly portrayed joining the Austrian army as a way of getting attractive females has been canceled after outrage and accusation...

Condo Target said...

Its really strange an advert that seemingly portrayed joining the Austrian army as a way of getting attractive females has been canceled after outrage and accusation.

ecovillage.com said...

It is totally archaic to show such an obviously sexist video when women are part of the Austrian military.

Freight Brokering said...

an argument that does not entirely ring true to anyone who has ever heard men talk about women in such terms.

Danny Demichele Photos said...

An advert that seemingly portrayed joining the Austrian army as a way of getting attractive females has been canceled after outrage and accusation.

Gatehouse Academy Reviews said...

This ad showed that young women is chasing a tank for a "joy-ride". So funny..

Gatehouse Academy Reviews said...

Women did all these things just b'coz for "joy ride"!!!!

WebVisible said...

As per video this soldiers behave says that they are so interested in this girls and girls wants them........

Buy Dodge Parts said...

It is really totally archaic to show such a video when women are part of the Austrian military.

Watch Enthusiast said...

That's so strange that women did all these things just b'coz for "joy ride".

Peoria Infiniti said...

The ad showed young women chasing a tank for a "joy-ride." In order to do so, they passed up a macho-looking Audi driver. It's really amazing that the women did these things just for only "joy-ride" of tank.

BathroomLiving.com said...

After looking this video I come on conclusion that is Austrian Army boys are interested in girls like girls are interested in them...

INTMC.com said...

This is a really excellent read for me. Must admit that you are one of the best bloggers I ever saw. Thanks for posting this informative article.

Designussion said...

The ad agency titled the spot, "Tanks for the Mammaries." (It's an english speaking agency in Austria, I guess.)

Internet Slander said...

They passed up a macho-looking Audi driver. It's really amazing that the women did these things just for only "joy-ride" of tank.