The billboard shows Joseph and Mary sharing a bed, looking somewhat sad, both shown semi-nude. The caption reads: "Poor Joseph. God is a hard act to follow."
The billboard was put up by the St. Matthew-in-the-City church. Archdeacon Glynn Cardy said the church meant to challenge a "fundamentalist interpretation of Christ's birth." "What we're trying to do is to get people to think more about what Christmas is all about. Is it about a spiritual male God sending down sperm so a child would be born, or is it about the power of love in our midst as seen in Jesus?"
The St Matthew-in-the-City church is Anglican. Cardy added that the split on love - hate was about 50 / 50. However, one person had threatened to tear down the billboard. They have not, as yet, received a huge number of input on the matter: so far only 20 emails and phone calls.
Perhaps agreeing with the one protester above, the Catholic church joined those against the billboard. They accused the Anglican church of disrespect, as a Catholic church spokesman, Lyndsay Freer, said "It's flying in the face of our 2,000-year-old beliefs."