The AFA makes clear what it feels the boycott is and is not about.
What the boycott of McDonald's IS NOT aboutI'm not sure how this is the "full weight" of McDonald's, personally. In late May, the AFA wrote a letter in late May protesting the lack of condemnation, and McDonald's responded (.PDF).
This boycott is not about hiring homosexuals.
It is not about homosexuals eating at McDonald's.
It is not about how homosexual employees are treated.
What the boycott of McDonald's IS about
It is about McDonald's, as a corporation, refusing to remain neutral in the culture wars. McDonald's has chosen not to remain neutral but to give the full weight of their corporation to promoting the homosexual agenda, including homosexual marriage.
In their response, Pal Harris, Global Chief Diverslty Officer said:
Our founder Ray Kroc once said. "None of us is as good as all of us." At McDonald's we believe that sentiment still holds true today, and is best reflected in action; specifically, with our strong and longtime commitment to our People through diversity and inclusion. This is a core value of McDonald's.That rebuff, of course, led to the creation of the website and the call for a boycott.
We treat our employees and our customers with respect and dignity, regardless of their ethnicity, religious beliefs, sexual orientation or other factors. Wc support our employees' personal involvement in organizations of their choice.
McDonald's is a trusted and well-respected neighbor, employer and corporate citizen in communities across the U.S. We will continue to support our people and their right to live and work in an inclusive society.
Shoot, let's just add this criticism to the already existing "agenda" McDonald's has of fattening up everyone. Let's not forget that McDonald's is a global enterprise, and most other countries, including that neighbor of the U.S. to the north, are far more tolerant than the U.S.
In point of fact, it's good to see McDonald's take a stand; isn't it the right of everyone to stand up for their beliefs and not be bullied? And it's doubtful this will make a difference to their bottom line. In fact, many would say that controversial publicity is better than no publicity.