Saturday, March 8, 2008

Beer Company Experiments with "Moonvertising"

Rolling Rock beer, which is actually an Anheuser-Busch brand, plans a new kind of advertising campaign: moonvertising. They describe it on their website as:
a new, more tasteful advertising campaign this year: putting our logo on the moon - moonvertising. And now, using this revolutionary website, you can broadcast your own message on the moon as well.
When you enter the site (after entering your birthdate), you'll find - it's truly agonizingly slow. It took about a minute to load the first page (an image from the resulting page is above; click to enlarge).

You can then click on green dots on the moon to see what other messages people have tried to "print" on the moon. Supposedly on March 21st, the next full moon the company will try to put its logo on the moon.

I seriously doubt it would really work, as the amount of power necessary would be beyond current technology. Even if they could provide that sort of power, doubtful the FAA or any other agency would allow such an attempt. Still, it's a clever ad campaign.

25 comments:

Michael said...

You want to shine a light on a NEW moon, not a full moon! Budweiser can't compete with the sun.

NewsScrews said...

Sounds like just a new way to try and get people talking about their brand (not that it's a bad thing).

beaded leather bracelets said...

Yes, I agree. If any advertising were to actually be done on the moon it would certainly be in poor taste.

WebVisible said...

On March 21st, the next full moon the company will try to put its logo on the moon.

Pet Care Rx Reviews said...

Its really good that they described it as a new, more tasteful advertising campaign this year.

Amy Laurent said...

Even if they could provide that sort of power, doubtful the FAA or any other agency would allow such an attempt.

Part 9 Debt Agreement said...

It took about a minute to load the first page an image from the resulting page.

2010 Kia Optima parts said...

Its a great idea to start some thing new or a horizontal integration in business for attracting more n more customers towards business.

office cleaning services said...

It is really a great idea to described and advertising campaign this year for starting some thing new.

Gatehouse Academy Review said...

Rolling Rock beer, which is actually an Anheuser-Busch brand, plans a new kind of advertising ...Thats a good work....go on...

foreclosure said...

We can broadcast our own message on the moon as well....thats really in credible...But amount of power necessary would be beyond current technology...i also doubt!

Saunas said...

yeah it would be cool if it could be done but it just doesnt seem feasible at this point

Clocks All Around said...

I'm glad it can't be done because it would really tacky to even temporarily deface the moon with advertisements

Professor Prosperity said...

I agree with Iria - I doubt it can be done. I'll believe it when I see it.

VW Jetta Parts said...

Well Its seriously doubt it would really work, as the amount of power necessary would be beyond current technology..

The National Benefit Authority said...

I agree. Leave the moon alone. Nothing good ever came from anything named Busch/Bush anyway.

crowd SPRING said...

This amount of power necessary would be beyond current technology...i also doubt!

Collabera said...

Yea it think it would be pretty hard to "out-shine" the sun on a full moon night. Nice try Rolling Rock...

The National Benefit Authority said...

Science had made all thing possible..We can broadcast our own message on the moon as well....thats really in credible..

eBridge advertising said...

Well amount of power necessary would be beyond current technology..Really great blog..

discount shopping coupons said...

its a really good idea That's experiment Beer company !

Fashion Earring said...

See that is where you are wrong this isn't a bus , it is a god dam BEER WAGON so get off..

Mississauga Homes for sale said...

yes i totally agree with this post this advertising were to actually be done on the moon...

Kripalu ji Maharaj said...

It's something very indifferent kind of advertising that Rolling Rock beer has planned, and it really is going to help them in their sales!

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